A business’ ability to attract new clients, stay top of mind or retain existing ones, introduce new products or promote special offers hinges on their understanding and utilization of marketing. You can have the best product or service in the world, but if people don’t know it exists or forget about it, your business isn’t likely to survive. An understanding of the basic components of marketing as well as a plan to execute the components, will help find the path to success in your business.
Do you have clear branding guidelines for your business? Do you know exactly what font to use and when to use it, or what Pantone colors have been used in your logo? If you’re like most businesses, you probably answered no. When it comes to print and design, many businesses do not have a clear policy for keeping their branding consistent. Often, they will try to match the colors of their logo by “eying” it and fonts are selected based on what is available in the software they are using, often not the same as what was used previously. This results in inconsistencies from piece to piece that can lead to frustration and disappointment. Read more
When setting out to design a print marketing piece or brochure, it is common for businesses to try and pack as much information as possible on the space provided. Although well-intentioned, this costly mistake can be causing you to lose business.