Traditional Marketing Not Working?
Welcome to High Impact Marketing…
High Impact Marketing is a break from traditional forms of Direct Mail marketing utilizing digital printing capabilities to create customized mail pieces for each of your contacts. This means each printed piece is different from one to the next. Printed pieces can be tailored directly to your prospects with company logos, customized text, images, messages, or any other information you might need.
How Does It Work?
We are able to use your existing client list, or you can purchase a list. Purchasing a list allows you to select your exact demographic thus giving you the best possible prospects
If you would like to market to current clients we will work closely with you to create the optimal marketing database which allows a greater amount of customization on your mail piece.
What’s the Benefit?
In traditional forms of direct mail each piece is exactly the same and sends the same message as other mail pieces your contacts will receive in their mail boxes. Statistics show that with a standard direct mail campaign the expected return is 1%, with Variable Data the return can be upwards of 36%.
So you can send out far less pieces to get the same return, thus saving you the cost of printing, postage, and database managment.
Where do I get Started?
Currently PPS offers in house High Impact Marketing products as well as an online tool to create your own marketing pieces. Our online marketing tool allows you to create customized pieces such as postcards and calendars using variable image technology. If you would like to create a custom High Impact Marketing piece give us a call or Contact Us.
